How we categorise technology companies
Every company in the directory is filed along two independent dimensions — the market it serves and the way it builds and delivers technology. Together they make 2,462 companies comparable, filterable, and easy to navigate. Here's exactly how the system works.
Two dimensions, not one
A payments startup and a payments consultancy both work in FinTech — but they are very different businesses. Splitting what a company does from how it operates keeps the directory honest.
Industry sector
The primary industry and customer base a company serves. Each company sits in exactly one of 9 sectors, then one of 66 finer sub-sectors.
Company type
How the company creates and delivers its technology — whether it owns a product, integrates others', or works to order. One of 4 types.
Industry sectors
Sectors are ordered by share of the directory. A company is placed by its primary market — where most of its revenue and product focus sits — then narrowed to a single sub-sector.
Why one sector each? Many companies could plausibly sit in two or three sectors. We assign the single dominant one so that counts add up, filters stay clean, and no company is double-counted across the ecosystem.
Company types
The second axis captures the business model — how a company actually builds and ships technology. This is what separates a product company from a services one, regardless of sector.
Product-Led Startup/Scaleup
Builds and owns a proprietary technology product or platform. Typically venture-backed and scaling a single repeatable product to many customers.
Solution Provider / Systems Integrator
Designs, integrates and implements technology solutions — often combining third-party platforms with their own work — to solve a client's problem end to end.
Custom Software Developer
Builds bespoke software to order, on a project or contract basis, for individual clients rather than productising a single offering.
ICT Partner & Reseller
Distributes, resells, or provides channel and partner services for established technology vendors, handling supply, licensing, and local support.
How a company gets classified
Each listing is reviewed against three questions, in order. The result is one sector, one sub-sector, and one type per company.
Find the sector
What market and customers does the company primarily serve? This answers the what and sets one of the 9 sectors.
Pin the sub-sector
Within that sector, which of the finer categories best describes the core product or service? One of 66.
Set the type
How does the company build and deliver — owned product, integration, custom build, or reseller? This answers the how.
Companies operating across several markets are filed under their dominant revenue line — not split into multiple listings.
A company must build, deliver, or fundamentally run on technology to be listed. Pure offline businesses are excluded.
Categories and counts update as companies are added, claim their profiles, or change focus. The numbers here are live.
Common questions
Missing from the directory?
Help keep the directory complete — add a company we've missed.